Netflix Names Former Disney Executive Rice as New Content Chief as Bajaria Departs

3-line summary

• Netflix named former Disney executive Peter Rice as Chief Content Officer, effective October 26, overseeing regional content strategy across series, film, and live events. Rice previously served as chairman of Walt Disney Television and chairman of general entertainment content for the Walt Disney Company.
• Outgoing CCO Bela Bajaria is leaving Netflix after about a decade; she joined in 2016 and became CCO in January 2023. The article does not state her reason for departing. During her tenure, hits included Bridgerton and Squid Game, and she expanded live programming through multi-year deals with WWE and the NFL.
• The announcement came a day after Netflix disclosed in an internal memo that it would cut about 6% of its workforce (roughly 1,000 people), its largest layoff since 2022, amid questions about sustained growth and competition from YouTube and TikTok's free user-generated content.

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