Epic Games Delays Disney Title as Studio Shifts to AI-First Model, Bloomberg Reports

3-line summary

• Epic Games has delayed its joint multiplayer shooter with Disney featuring Marvel and Star Wars characters, originally planned for a March launch, with no new release date set, Bloomberg reported citing people familiar with the matter. Development reportedly slowed as Epic underestimated the staffing and time required for the crossover title.
• Internal communications reportedly directed developers to rely primarily on AI tools to complete the game, generating code and art through an AI-first workflow with tools such as Anthropic's Claude handling core development work while humans oversee the output. Epic executives expressed optimism that AI-accelerated development would empower creative leads, but staff reportedly voiced skepticism about the technology's readiness on a recent internal call.
• The delay follows a March restructuring in which Epic cut roughly 1,000 jobs citing slowing sales growth. Disney made a $1.5 billion equity investment in Epic in 2024 as part of a broader multi-game strategic partnership; neither company has officially confirmed the report.

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